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For every company, there are five basic strategies that need to be followed, in order to get your company noticed online. These basic tips can lead you to be a top followed company in your field.
Step #1 is to Get Quality Links: Create a number of back-links with quality content on various top websites and social networks.
Step #2 is Google Authorship: Create Google accounts for all your authors.
Step #3 is the Setting up of an Officially Recognized URL: One canonical URL is a must.
Step #4 is the Use of Tags and Display of Scheme: HTML tags represent the idea that the website is based on.
Step #5 is to have an Interactive and Responsive Design: A webpage that is compatible to all the display sizes is a plus point.
Apart from the above mentioned steps, long-tail keywords must be used as per the searches created by various users.