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Reputation Management Cited As Key Investment Trend For Hotels

Online reputation management for hotels

A forthcoming report says that hotels are looking at online reputation management as their key investment area in 2015.

The latest TripBarometer report from TripAdvisor surveyed thousands of hotels around the world. It found that managing a property’s online presence is likely to receive the most inoculated financial support this year, with online reviews considered the most important area of a business.

Investment in ORM by hotels is expected to increase by 60 % this year as compared to the previous year.

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