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Sending welcome emails to the new subscribers is considered as one of the best practices amongst email marketers today. Subscribers that read welcome emails are also far more likely to read future promotional emails and to buy from corresponding retailers.
Being a marketer, offering chances to redeem an exclusive discount for new subscribers in welcome mail is the intoxicating and result generating idea.
A recent study by a global data Solution service provider, looked at the top 100 retailers’ welcome emails for insight trends and found only 75 % retailers sent welcome messages and they got a hyped performance.