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Gucci Named Top Brand in Study of Social Media Influencers

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After crunching the data of social media mentions, likes, reads and other engagement measures of luxury, fashion and beauty brands by “key opinion leaders” in China, R3 Worldwide and Bomoda ranked Gucci as the top brand.

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Behind Gucci was Dior at number two and Louis Vuitton at number three. Givenchy was ranked fourth and Chanel took the number-five spot.

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