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Google will Crack Down ‘Intrusive Interstitial’ in January, 2017


Google has announced that it will begin cracking down on ‘Intrusive interstitial’ on January 10, 2017, Because this type of ad “can be problematic on mobile devices where screens are often smaller.” Google will be potentially penalizing — i.e., lowering the rankings — of these web pages.


Google is doing away with that version and somewhat rolling in that penalty with this new interstitial penalty.

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