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Google and Twitter have announced a partnership to show tweets in google search results, renewing a tieup that ended in 2011. “We’re excited to team up with Google to bring Twitter’s unique, real-time content to Google’s search results,” said Twitter vice president Jana Messerschmidt.
The deal will allow Google to get more real-time results in its search queries, and help Twitter boost engagement after a period of inactive growth which has weighed on its stock price.
The deal will start with search results within the Google app and mobile Web, with a desktop version coming, adding that the feature is due to reach more countries in the coming months. When tapping on a Tweet in Google search, you’ll be taken directly to Twitter where you can view the Tweet and discover additional content.