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Being in control of your image is an excellent mania few public figures have. Embarking upon what people say about you is a harder task– and this challenge broadly falls under the classification ‘reputation management’.
Strategic tools certainly help the big brands or companies with losing reputation on online media. What all they do –
(1) track everything by using crawler
(2) find the influencers especially on Instagram
(3) analyze the trending sentiment
(4) get real time data
(5) set up automatic alerts.
Creating the essentials of reputation management like this, the significant task of influencing public opinion becomes much easier.