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Facebook Opens Its Data Firehose To Opt for Advertisers

Facebook Firehose

Facebook is finally making its firehose available to a select group through Topic Data, a new analytics tool. It will only be used for general insights, not targeted ads.

But, Topic Data will only be available in the UK and US to a “limited number of DataSift’s partners” and all partners will be Facebook-approved.

The data is anonymous and results are only used if they include data from 100 more Facebook users.

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