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Facebook Now Officially Showcases Vertical Videos in Mobile News Feeds

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Previously vertical videos were cropped into squares when displayed in people’s news feed, and people had to click to see the vertically oriented version. Not anymore. Now vertically formatted videos, including ads and Live broadcasts, will appear as vertically formatted videos in iOS and Android users’ news feeds.

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Facebook has seen in testing that people watch vertical videos longer and with sound on when those videos are actually presented vertically in their feeds.

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