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The most popular social networking site Facebook has launched a new feature that will allow businesses to add a ‘Call Now’ button to newsfeed ads. It is handy feature for local business advertisers that enables people to telephone a business. Mobile customers who tap the button are redirected to their phone dialer.
Previously, businesses were able to include Like buttons and ‘Get directions’ button for their page which maps the route from the user’s current location to the businesses physical address.
The ads, which can now be created directly from facebook pages, offer the ability to target people when they are near your business.
“Our new local awareness objective is the first Facebook ad objective created explicitly for local businesses like yours” the company said in a facebook post advertising the new buttons.