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Marketers are facing the new world where consumers are drowning in marketing messages. Apart from persistent rumors that email is now dead, researchers said that emails are still most preferred method of communication. Email is not dead! Not all email is created daily. Customers and prospects have learned to filter out noise. Therefore, your email is more relevant, trusted and more conversational.
Design high quality emails.
Personalize content with drag & drop dynamic content and email scripting
Never use “free” or ALL CAPS in a subject line.
Never send ugly emails.
Subject lines should always be between 30 to 50 characters.
Never use a popup to collect email address.