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In order to formulate an efficient pay-per-call campaign, business has to decide on the bid strategies most suited to its corresponding industry and goal. Yet some of these may be borrowed from pay-per-click approaches, but there are other ways to optimize pay-per-call success.
Google when surveyed found 73% of mobile searches trigger additional actions and conversions, out of which 55% of those engaged in “purchase-related conversions” within one hour of consumer’s initial search.
Selecting the right bid strategy comes down to choosing between clicks, impressions and conversions.