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Bing Offers ‘Competitive Bid Opportunities’ Help Advertisers Against Rivals

competitive bid opportunities

Bing has helped the advertisers spend more efficiently, not inevitably by offering more ad options, but by adding superior competitive tools. A new tool allows the advertisers to mound themselves up against the competition, and directly make changes where they notice to fit. Advertisers with “Competitive Bid Opportunities” tool will now be able to see accurately which keywords have opportunities with a direct comparison to other advertisers on a keyword level. This featured tool enables the advertisers to choose a competing URL and see how much impression share they have in comparison, along with suggested changes to spend for each term.

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