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Well, if you want to increase the reach of your business, using paid traffic sources is a great way to optimize your online marketing strategy. Here are the 4 paid traffic sources that you must know to kickstart your advertising campaigns:
1. Google Adwords :Google Adwords is one of the most versatile paid traffic solutions use both for search and display advertising. It targets the online users by what they search online and therefore intent them to buy your product. This is the most effective tool for targeting people who are ready to buy.
2. Facebook Ads
Facebook ads is an extremely effective way of driving targeted paid traffic. You can not only choose the type of people you want to reach based on certain factors such as age, gender and occupation, but you can also target audiences that are similar to your existing customer base. In other words, Facebook will search people similar to the ones who have already purchased your product.
3. Linkedin Ads
Their 3 main advertising options offered by Linkedin Ads include sponsored updates, display and text ads, and InMail, perfect for B2B sector. Other targeting options include age, location, skills, gender,company by name, company size, industry, school, and group. It is priced on a cost-per-click and is quite expensive.
4. Twitter Ads
Twitter also lets you target by interests, keyword, and followers, and even customized audiences, similar to Facebook. Lead card feature is one of the coolest features of Twitter Ads that allows you to collect someone’s email address without leaving twitter.
Well, the bottom line is that as long as you understand the importance of building customer trust and relationship,you will achieve results from these paid traffic sources.